Cigarette smokers may have to spend more on their favourite brands as ITC Limited has increased the price of Gold Flake Premium cigarettes. The company has reportedly raised the price of a 10-cigarette pack by ₹10, taking the new price from ₹125 to ₹135.
This is the second price increase for Gold Flake Premium this year. The latest revision comes amid higher taxation and growing pressure on the legal cigarette industry. The increased prices are expected to affect regular smokers as well as the overall spending of consumers.
According to reports, cigarette packs carrying the revised price are expected to reach warehouses by the last week of November 2026 before gradually becoming available across retail markets.
Gold Flake Premium New Price: Pack Now Costs ₹135
ITC has increased the retail price of its Gold Flake Premium cigarette pack from ₹125 to ₹135. This means customers will now need to pay an additional ₹10 for every pack containing 10 cigarettes.
The latest revision represents another price adjustment for the brand within the same year. New-price stock is being introduced into the distribution network, although availability may vary between retail outlets.
Have Individual Cigarette Prices Also Increased?
The increase in the price of a 10-cigarette pack has raised questions about the cost of buying individual cigarettes.
If the entire ₹10 increase is passed on equally across all 10 cigarettes, the additional cost would amount to ₹1 per cigarette. However, there has been no official confirmation regarding a separate revision in individual cigarette prices.
Consumers will need to check the applicable retail price printed on the packaging.
Why Are Cigarette Prices Increasing?
Higher taxation on tobacco products is one of the major reasons behind the latest price revision.
A revised tax structure, including 40% GST along with additional excise duty, came into effect on February 1, 2026. This increased the tax burden on cigarette manufacturers.
As a result, companies such as ITC have been adjusting the prices of their cigarette products to account for the additional costs.
How Much More Will Smokers Spend Every Month?
The latest ₹10 increase could add considerably to the monthly expenses of people who regularly purchase Gold Flake Premium cigarettes.
Depending on consumption, daily smokers could end up spending an additional ₹300 to ₹600 per month.
Gold Flake is among India’s well-known cigarette brands, and the price revision may also draw attention to pricing decisions across the tobacco industry. Other manufacturers could consider similar price adjustments in response to rising tax costs and market conditions.
For ITC, increasing retail prices may help offset the additional tax burden and protect profit margins.
Disclaimer
This article is intended for general informational purposes only. Cigarette prices, taxation policies and product availability may change depending on company decisions and government regulations. The prices mentioned are based on the information provided in the report and should be verified against the latest printed retail prices. Smoking is harmful to health and causes serious diseases.