Apple’s biggest launch event of the year is just weeks away, and excitement is building among tech enthusiasts. The company’s annual September keynote is expected to introduce the iPhone 18 Pro lineup, alongside several other premium devices and software upgrades.
While Apple has not officially confirmed the event or the products, industry reports and leaks suggest the company could unveil five major devices, including its long-rumored foldable iPhone.
Here’s a look at what Apple is expected to announce next month.
When Is the Apple iPhone 18 Launch Event?
Apple traditionally hosts its flagship iPhone launch event in early September, usually on a Monday or Tuesday.
Based on Apple’s previous launch schedule, the iPhone 18 Pro event is expected to take place on September 7 or September 8, 2026. Although the company has yet to announce an official date, these are considered the most likely options.
1. iPhone 18 Pro
The iPhone 18 Pro is expected to be one of the headline announcements at Apple’s September event.
According to leaked information, Apple is likely to retain a design similar to the previous-generation Pro models while introducing fresh colour options and upgraded hardware. The company is also expected to debut the latest version of Siri AI alongside iOS 27, bringing new artificial intelligence features to compatible devices.
This year, Apple is reportedly planning to launch only the Pro models, with the standard iPhone 18 lineup expected to arrive at a later date.
2. iPhone 18 Pro Max
The iPhone 18 Pro Max is also expected to make its debut next month.
Apple’s largest flagship smartphone is likely to continue offering a premium design, a large display, advanced camera capabilities, and top-end performance. While significant design changes are not anticipated, the device is expected to feature internal hardware upgrades and software enhancements powered by iOS 27.
3. iPhone Ultra (Foldable iPhone)
One of the biggest highlights of Apple’s upcoming event could be the introduction of its first foldable iPhone, reportedly branded as the iPhone Ultra.
Rumours suggest the device will feature a book-style folding design, similar to Samsung’s Galaxy Z Fold series. Apple is also expected to use an advanced foldable display, with reports indicating that Samsung could be supplying the display panels.
As Apple’s first entry into the foldable smartphone market, the iPhone Ultra is expected to carry a premium price tag and compete directly with other flagship foldable devices.
4. Apple Watch Series 12 and Watch Ultra 4
Apple is also expected to refresh its smartwatch lineup with the launch of the Apple Watch Series 12.
While the overall design may remain largely unchanged, reports suggest slimmer bezels, improved performance, and deeper Siri AI integration. Apple could also introduce hardware upgrades that enable smarter on-device AI features.
There is also speculation about the arrival of the Apple Watch Ultra 4, although its launch remains uncertain. Since Apple introduced the Watch Ultra 3 last year, some analysts believe the company may delay the next Ultra model.
5. AirPods With Built-In Camera
Another product attracting significant attention is Apple’s next-generation AirPods, which are rumoured to include an integrated camera.
The camera is expected to support advanced health monitoring and AI-powered features, potentially expanding the role of AirPods beyond audio and communication. While Apple has not confirmed the product, multiple reports suggest it could become one of the company’s most innovative wearable devices.
Software Updates Also Expected
In addition to new hardware, Apple is likely to showcase:
- iOS 27 with new features and performance improvements
- A smarter Siri AI assistant
- Software updates for existing Apple devices across its ecosystem
These updates are expected to focus heavily on artificial intelligence and enhanced user experiences.
Final Thoughts
Apple’s September 2026 event is shaping up to be one of its most significant product launches in recent years. The iPhone 18 Pro series is expected to headline the event, while the long-rumoured foldable iPhone Ultra, updated Apple Watch models, and camera-equipped AirPods could make the lineup even more exciting.
Although Apple has yet to officially confirm any announcements, the upcoming keynote is expected to reveal the company’s latest innovations in smartphones, wearables, AI, and software.