Amul customers may have to spend more on some of their favourite dairy products ahead of Diwali. The company has increased the prices of its ghee and butter packs, raising the cost of several popular products.
The price of a 1 kg Amul ghee carton has increased from ₹630 to ₹680, a hike of ₹50. Meanwhile, the 100-gram butter pack is now priced at ₹66 instead of ₹63. The revised prices mean consumers will need to adjust their budgets when purchasing these everyday dairy essentials.
Amul Ghee and Butter: Check the Latest Prices
Amul has revised prices across different pack sizes of ghee and butter. The 500-gram Pure Ghee pouch now costs ₹345, compared with its earlier price of ₹325, marking an increase of ₹20.
Butter prices have also gone up. The 100-gram pack has become costlier by ₹3, while the 500-gram pack now sells for ₹325 instead of ₹310, an increase of ₹15.
Here is a comparison of the old and revised prices:
| Amul product | Earlier price | New price | Increase |
|---|---|---|---|
| 1 kg Ghee carton | ₹630 | ₹680 | ₹50 |
| 500g Pure Ghee pouch | ₹325 | ₹345 | ₹20 |
| 100g Butter pack | ₹63 | ₹66 | ₹3 |
| 500g Butter pack | ₹310 | ₹325 | ₹15 |
With these changes, customers will pay more for Amul ghee and butter across the listed pack sizes.
Amul Had Earlier Reduced Prices After GST Cut
In September 2025, Amul had reduced the prices of around 700 dairy products following a reduction in GST rates from 12% to 5%.
At that time, the price of a one-litre ghee carton came down from ₹650 to ₹610. Similarly, the cost of a five-litre ghee tin was reduced from ₹3,275 to ₹3,075.
Butter also became cheaper following the tax revision. The 100-gram pack was reduced from ₹62 to ₹58, while the 500-gram pack fell from ₹305 to ₹285.
Amul Ghee Supply Shortage Reported in Gujarat
Along with the price revision, consumers in some areas are reportedly facing difficulties finding certain Amul dairy products. Retailers in Vadodara and Ahmedabad have reported declining ghee stocks, with higher demand after the Ganesh festival affecting the availability of cow ghee.
On Tuesday, an outlet of D-Mart in Ahmedabad’s Satellite area reportedly had no Amul ghee or butter available.
Supply-related complaints have also emerged outside Gujarat. Similar disruptions were reported in Pune and Kolkata during July and September.
Demand for Branded Ghee Rises After Crackdown on Fake Products
A cooperative leader associated with Amul said that recent action against counterfeit ghee in Gujarat and Rajasthan has contributed to a sudden increase in demand for branded products.
According to the leader, nearly 200,000 kilograms of fake ghee have been seized from different locations across the two states over the past six months. The crackdown has reportedly encouraged consumers to place greater trust in established brands such as Amul.
Festival-season consumption is adding further pressure on supplies. The cooperative leader also stated that approximately 45% of the total annual ghee sales take place during the festive period. This seasonal rise in demand has made it more challenging to maintain product availability.
Disclaimer: This article is intended for general news and informational purposes only. Product prices and availability may vary depending on location, retailer and pack size. Customers are advised to check the latest prices with authorised Amul retailers before making a purchase.