Household budgets may face additional pressure as Hindustan Unilever Limited (HUL) has increased the prices of several popular detergent products. The revised rates apply to its leading brands, including Surf Excel, Rin and Wheel, with price increases of up to 11 per cent.
Depending on the product and pack size, customers will now pay between Re 1 and Rs 10 more. The decision comes amid rising raw material costs and pressure on company margins.
Last month, HUL Managing Director and CEO Priya Nair said the company would make price adjustments carefully whenever required, taking changes in raw material costs into account. Like other fast-moving consumer goods (FMCG) companies, HUL is revising product prices in response to higher input expenses.
New Surf Excel Prices
Surf Excel products have seen increases across several pack sizes. The Quick Wash 1 kg pack is now priced at Rs 245, compared with Rs 235 earlier. Its 500-gram pack has increased from Rs 123 to Rs 128.
The Easy Wash 1 kg pack now costs Rs 172, up from Rs 167, while the 500-gram pack has become costlier by Rs 2, with its price rising from Rs 85 to Rs 87.
The Surf Excel 250-gram detergent bar has also become more expensive, moving from Rs 42 to Rs 45. Meanwhile, the four-bar pack, containing 200 grams per bar, now costs Rs 155 instead of Rs 145.
Revised Prices of Rin and Wheel Detergents
HUL has also revised the prices of its Rin and Wheel products.
The 500 ml Rin Ala pack now sells for Rs 95, compared with its earlier price of Rs 90. Rin Powder’s 1 kg pack has increased from Rs 120 to Rs 123, while the 500-gram pack is now priced at Rs 63, up from Rs 61.
For Wheel detergent powder, the 1 kg pack has become costlier by Rs 3 and now costs Rs 93. The 500-gram pack has seen a Re 1 increase, taking its price from Rs 46 to Rs 47.
Moti Gulab Soap Also Becomes More Expensive
The price revision is not limited to detergent products. HUL has also increased the price of its Moti Gulab soap.
The 150-gram soap, which was earlier available for Rs 74, is now priced at Rs 82.
The latest changes mean customers will have to spend more on several everyday laundry and personal care products from HUL.
Disclaimer: Prices mentioned in this article are based on the supplied information and may vary depending on the retailer and location. Customers are advised to check the latest retail price before purchasing.