Bharat Petroleum Corporation Limited (BPCL) is promoting women’s empowerment through its ‘Urja Devi’ initiative, which focuses on creating livelihood opportunities for women in rural communities. The programme aims to help women develop practical skills, explore employment opportunities in the energy sector and become more financially independent.
Bharat Petroleum LPG recently shared a message on social media platform X highlighting the initiative’s vision. According to the message, Urja Devi seeks to provide rural women with opportunities to earn a livelihood, recognise their abilities and bring lasting improvements to their communities.
New Employment Opportunities Through LPG and Green Energy
Providing rural women with reliable sources of income is an important step towards financial independence. Under the initiative’s broader approach, women and Self-Help Groups (SHGs) can explore opportunities connected with LPG services, including gas cylinder bookings, customer assistance and local distribution activities.
Such work can help women find employment within their villages or nearby areas. It can also provide opportunities to participate in local economic activities without necessarily having to travel far from home.
Training in solar power and other green energy technologies is another potential avenue for skill development. With appropriate training, women can explore work involving the maintenance, servicing and repair of energy-related equipment.
Urja Sakhis to Promote LPG Safety in Villages
The initiative also highlights the importance of educating rural households about the safe use of cooking gas. Women who receive suitable training can share information with other community members about proper LPG handling, preventing gas leaks and following essential safety precautions.
These trained women can serve as ‘Urja Sakhis’, or energy companions, helping spread awareness about energy use and safety within their villages.
Their role can support greater awareness among households while creating opportunities for women to contribute to community welfare.
Digital and Financial Literacy for Women
Digital and financial skills can help rural women manage everyday tasks more independently. Learning to use online LPG booking services, digital payment platforms, banking facilities and government digital services can make routine transactions easier.
Greater familiarity with these tools can also help women manage their finances, access essential services and make informed financial decisions.
Alongside vocational training, digital literacy can support women’s confidence and participation in economic activities.
Small Businesses Can Create Additional Income
Access to training and markets can help rural women explore small businesses and home-based enterprises. Potential activities include tailoring, embroidery, organic farming and the production of food items.
These ventures can provide additional income opportunities while allowing women to use their existing skills and develop new ones. With suitable training and market access, women can gradually strengthen their financial position and contribute to their household income.
The broader aim of the Urja Devi initiative is to connect rural women with opportunities that support skill development, income generation and greater participation in their communities.
Disclaimer: This article is intended for general informational purposes only. The activities and employment opportunities described are based on the information provided about the BPCL Urja Devi initiative and should not be interpreted as a guarantee of jobs, training or financial assistance. Interested women and Self-Help Groups should contact BPCL through its official channels to verify programme details, eligibility requirements and the availability of opportunities in their area.