Sony has expanded its premium television lineup in India with the launch of the Bravia 9 II and Bravia 7 II, introducing its latest True RGB display technology. The company claims the new televisions offer significantly better colour reproduction and higher brightness than conventional Mini LED TVs, intensifying competition in India’s premium TV market.
The new Bravia models were officially unveiled at an event in New Delhi on Monday.
What Is Sony’s True RGB TV Technology?
Unlike traditional LED televisions that rely on blue or white backlights filtered through colour layers, Sony’s True RGB technology uses individually controlled red, green, and blue LEDs to illuminate the display.
This allows the TV to produce a broader colour spectrum with greater accuracy, improved brightness, and enhanced contrast.
At the heart of the new lineup is Sony’s proprietary RGB Backlight Master Drive Pro, which independently controls each RGB LED to deliver precise lighting across the screen. According to Sony, this technology can produce up to four times the colour volume of OLED displays while offering brightness levels beyond those of standard Mini LED televisions.
Sony Bravia 9 II and Bravia 7 II Prices in India
Sony has introduced multiple screen-size options across both premium TV series.
Sony Bravia 9 II Prices
- 115-inch: ₹28,99,990
- 85-inch: ₹6,69,990
- 75-inch: ₹5,39,990
Sony Bravia 7 II Prices
- 98-inch: ₹8,71,990
- 85-inch: ₹5,29,990
- 75-inch: ₹4,19,990
- 65-inch: ₹2,74,990
- 55-inch: ₹2,21,990
The wide range of display sizes caters to both luxury home theatres and premium living-room setups.
Bravia 9 II: Sony’s Flagship RGB Television
The Bravia 9 II is Sony’s top-end True RGB television and is designed for users seeking the highest picture quality.
Sony claims the TV can achieve an impressive 4,000 nits of peak brightness, making it one of the brightest premium televisions currently available.
Other key features include:
- RGB Triluminos Max for richer colours
- Luminance Booster Pro for enhanced brightness and detail
- Immersive Black Screen Pro anti-reflective coating
- Up-firing Beam Tweeters with Dolby Atmos support
- 4K HDR display technology
These features aim to deliver vibrant visuals alongside immersive cinematic sound.
Bravia 7 II Brings RGB Technology to More Buyers
The Bravia 7 II expands Sony’s RGB TV lineup to more screen sizes, making the technology accessible to a broader audience.
Sony says it is also the first RGB television available in a 50-inch class, although the India lineup starts with a 55-inch model.
Like its flagship sibling, the Bravia 7 II offers advanced colour accuracy, improved brightness, and premium HDR performance.
Why True RGB TVs Are Becoming the Next Big Trend
RGB LED televisions are increasingly being viewed as the next major innovation in premium displays.
Unlike conventional LED TVs, True RGB panels generate colours directly from dedicated red, green, and blue light sources rather than relying heavily on colour filters. This results in:
- Higher colour volume
- Better brightness
- Improved colour accuracy
- More realistic HDR performance
Because of these advantages, many industry observers consider RGB LED technology a strong competitor to OLED displays.
Several major manufacturers, including Samsung and Hisense, have already entered the RGB TV segment. However, Sony claims its implementation delivers superior performance by combining colour data from both the LCD panel and RGB LED backlighting.
Premium TV Demand Continues to Rise
The launch comes as consumer demand shifts toward larger and more premium televisions.
According to Counterpoint Research:
- Shipments of 65-inch and larger premium TVs increased by 31% in 2025.
- TVs between 55 and 64 inches recorded 14% growth.
- Mini LED televisions emerged as the fastest-growing display category, although they still account for a relatively small share of the overall market.
The trend reflects growing consumer interest in home entertainment and larger-screen viewing experiences.
India’s Smart TV Market Faces Short-Term Challenges
Despite strong demand for premium televisions, India’s overall smart TV market experienced a 3% year-on-year decline during the first quarter of 2026.
Industry analysts attribute the slowdown to several factors, including:
- Weak demand for entry-level televisions
- Rising component costs
- Global memory chip shortages
- Higher retail prices
These challenges have particularly affected budget television sales, while premium models continue to attract buyers.
Sony Looks to Strengthen Its Premium Position
Sony currently holds an estimated 8.2% share of India’s smart TV market, making it the country’s fifth-largest television brand.
However, the company remains one of the strongest players in the premium segment, thanks to the longstanding reputation of its Bravia lineup and its focus on cutting-edge display technologies.
Sony’s TV Business Set for Major Transformation
Earlier this year, Sony and Chinese electronics giant TCL announced plans to create a joint venture that will separate Sony’s television and home audio business into a new company.
Under the agreement, TCL will own a 51% controlling stake, with the new venture expected to begin operations in 2027.
The restructuring comes as global TV manufacturers face increasing pricing pressure, evolving consumer preferences, and the need for greater manufacturing scale to remain competitive.
Final Thoughts
With the launch of the Bravia 9 II and Bravia 7 II, Sony is betting big on True RGB technology as the future of premium televisions. Offering exceptional brightness, wider colour reproduction, advanced HDR performance, and immersive audio, the new lineup is designed to compete directly with the latest OLED and Mini LED offerings.
As competition in the high-end TV segment intensifies, Sony’s latest Bravia models could play a key role in shaping the next generation of premium home entertainment in India.